Whatever USA - Bud Light
Mosaic
Producer / Content Developer
Watever USA was an immersive town takeover in Crested Butte Colorado. I was responsible for: Production, content development, creative asset management and talent booking within the following programs:
• Main Street Drag Races (drag show featuring Tyra Sanchez and Miss Gay USofA, alongside customized boxcar race)
• Talent buying & artist management for 2 stages + additional booking and run-of-show coordination for 4 indoor and outdoor stages
• Creation of Whatever Gallery & accompanying wheatpaste wall
• Creative & production for Intro to Improv Class
• Merchandising for Whatever General Store
• Conceptualized "Snoop's Dogs" entrance to Whatever Usa 2015 Parade, Catalina Island.
• Designed varsity jacket worn by Lil Jon and crowd in 2015
🏆Awarded #1 in Top 10 Innovative Brands 2015 - BizBash
Gold: Best Age-Targeted Campaign - Chief Marketer
Gold: Best Use of Social/Viral Marketing in a Campaign - Chief Marketer
Grand EX Campaign of The Year - Event Marketer
Platinum Pro Award - Chief Marketer
Silver: Best Brand Awareness - Chief Marketer
Bronze: Branded Live Experience - Cannes Lions
Bronze: Best Multidiscipline Campaign - Chief Marketer
